The Life of Brian

It doesn't matter if it's Print, TV, Digital, OOH or Internal Comms. – it's all about encouraging people to "put a little Zappos in their day!" Here's a platform that's not only a call to action, but it's also a reflection of the superior experience Zappos delivers on every interaction.

Whether we were telling people about new routes, new sale fares, new planes or TV at every seat, we were doing it in a distinct voice that was true to the culture they had cultivated.

In a category where Alitalia couldn't compete on equipment, service or frequency we captured the one thing they could own – Italianess.

We established Papyrus as the authority on gracious living. We treated this upscale paper and gift store like a fashion brand and raised its stature to fit the above average price tag of its merchandise. Oh, and we wrapped a dog – ok, it wasn't a real dog.